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It
all began in the little town of Lebanon, Pennsylvania. Central Chemical
Corporation of Hagerstown, Maryland, purchased an old, dilapidated
horseshoe factory on the outskirts of town. Once the home of the
Lebanon Drop Forge Company, they quickly renovated and equipped
it for making dry mixed fertilizer.
In 1947, the corporation offered a 50% share in the plant, known
then as Central Chemical Corporation of Lebanon, to a young chemical
engineer named Vernon Bishop. Realizing a lifelong dream of owning
his own firm, Bishop accepted the offer. He became half owner and
President of the branch operation on May 13, 1947.
At this time the company had ten employees, two salesmen and sales
of $500,000. Three main buildings, situated just north of Avon,
housed their entire operation. The largest of the structures was
the plant itself. Here fertilizer was blended and sold exclusively
to farmers throughout Central Pennsylvania, under the Farm-Rite
label.
To the west of the plant was the tobacco building. This is where
tobacco stems were ground, then sold as an insecticide because of
the nicotine they contained. Although production of tobacco powder
was discontinued a short time later, it did help Central Chemical
of Lebanon establish itself as a supplier with Sears and Roebuck.
Within one year after Bishop's arrival, the company expanded its
sales, selling bagged fertilizer to farmers on Long Island and producing
Sears' 5-10-5 private label fertilizer. This was Lebanon's first
venture into the lawn and garden market. Sears had other vendors,
but eventually Lebanon took over all their fertilizer business and
built a successful association with this retailing giant that lasted
over 30 years. In addition to Sears, Lebanon would also come to
manufacture and package private label fertilizers for many major
chain stores and corporations, including Agrico, Chevron, Eli Lilly
and Glorion.
Lebanon was one of the first manufacturers to put weed killer in
fertilizer. Originally, it was made using a sprinkling can and a
small ribbon mixer. In 1951, the company embarked on an ambitious
undertaking to produce pesticides for the United Nation's campaign
to eradicate malaria. Its products were shipped worldwide in support
of this program for the next twenty years. Manufacturing techniques
have come a long way since those early days, and now Lebanon has
several production lines dedicated to these combination fertilizer/chemical
products.
In
the 1950's, the company made another major advance as it learned
the process for making "ureaform" controlled release fertilizers
from Allied Chemical. This technology employed a process perfected
by TVA that was to become the core process for making homogenous
lawn and garden fertilizers.
Meanwhile, Central Chemical of Hagerstown was growing tired of
the branch's venturesomeness. They consequently offered to sell
the remaining interest in the plant to Bishop in 1953. Bishop again
accepted the offer and became sole owner of the company. He changed
its name to Lebanon Chemical Corporation and replaced the Farm-Rite
name with Lebanon in its red diamond logo.
As with most young companies, Lebanon Chemical Corporation was
soon to experience a few trying times. On a stormy Sunday night
on June 23, 1957, a bolt of lightning struck its main business office
and insecticide warehouse. The entire structure was destroyed by
flames and resulted in $400,000 worth of damage. While most companies
would have seen this as a catastrophe, an undaunted Lebanon Chemical
saw it as an opportunity to rebuild and better its facility. The
next day, the business office was relocated and a new warehouse
was soon constructed exactly where the old structure stood.
The 60's was a period of rapid growth. First there was a diversification
effort - the caged layer egg business. The 40,000+ bird Hinkle Haven
chicken business operated for 10 years. But despite various attempts
to integrate it with a feed mill and pullet operations, the business
remained unprofitable, and Lebanon eventually sold it.
The company was more successful at expanding its fertilizer operations
through a string of some 30 business acquisitions. First two remote
plants - Dayton Fertilizer and Trenton Bone Company were purchased
in 1965 to serve the New York and Long Island markets. By 1967,
demand for the nonfarm fertilizer was crowding out production of
farm fertilizer at Lebanon, so a plant in Baltimore was purchased
from FMC and farm production was moved there.
The purchase of Agrico's lawn and garden division brought a number
of key personnel to Lebanon and gave the company another plant in
Danville, IL. It also provided Lebanon with a stronger foothold
in the professional turf and garden markets with three established
product lines - Country Club®, Homestead®
and Imperial®.
In 1974, Lebanon purchased Eli Lilly's (Elanco) lawn and garden
business, complete with customers, trademarks and brand names. Lebanon,
who had been manufacturing Elanco's line of Greenfield retail products
for years, renamed the new company Greenview® to
retain as much as its former brand identity as possible.
At the same time, the farm division was undergoing steady growth.
Smith Douglas, one of Lebanon's key competitors, sold Lebanon their
business on Delmarva and then two years later their division in
Virginia. This gave Lebanon its first production facilities on the
Eastern Shore as well as another granulation plant in Virginia.
In 1985, Lebanon ventured into the liquid fertilizer market by
buying Tidewater Agricorp, who had a significant market presence
in southern Virginia and North Carolina. More liquid fertilizer
plants were acquired from Royster, who sold its Delmarva business
to Lebanon two years later. The further purchase of W.B. Tilghman's
operation on Delmarva in 1988 gave Lebanon a dominant market presence
in this strategic farming region and firmly entrenched it in the
liquid fertilizer business. All of these entities soon became a
coordinated division under the Lebanon Agricorp name.
Meanwhile, Vernon Bishop, the company's founder and guiding force
for its first forty years, realized that the management team he
had assembled and which had been responsible for the company's tremendous
growth, was approaching retirement age. So in 1987, he enticed his
daughter, Katherine Bishop, a physicist with a MBA degree then working
in Australia, to join the corporation.
The
90's brought a new direction, and a new name, to Lebanon Chemical.
The Greenview products division had branched out earlier into a
Greenview branded grass seed line. In 1993, its supplier, Seaboard
Seed Company, along with its sister company, Stanford Seed Company,
were available for purchase. Sensing a strategic fit in this allied
area, Lebanon quickly closed the deal and was immediately launched
into the grass seed and wild bird food businesses. To better identify
its new corporate structure, the company changed its name to Lebanon
Seaboard Corporation.
The professional division, Lebanon Turf Products, also broadened
it product offerings as a result of being able to add grass seed
to its established Country Club® and Greenskeeper®
fertilizer lines. Soon Lebanon started to develop its own proprietary
seed varieties, growing them in the key Oregon and Washington areas.
Its production capabilities on the West Coast were also expanded
to further support this growth.
The Seaboard and Stanford acquisition also opened a new market
category, for both companies were in the wild bird food business.
Seaboard sold mass market products such as Song 'n Beauty®
to national chains, while Stanford had established a premium line
- Lyric®, in the northeast specialty market.
A
new distribution center strategy was formulated to maximize warehouse
capacity and speed inventory retrieval and shipment. Several freak
snowstorms during the winter of 1996 threatened to bury this strategy
for a time under a mountain of heavy wet snow. The combined accumulations
brought down two of Lebanon's largest warehouses, destroying 150,000
square feet of storage area.
Just as it had when faced with similar catastrophes, Lebanon seized
the opportunity to rebuild, improve and expand. A 200,000 sq. ft.
state-of-the-art distribution center was constructed, supported
by the latest distribution and manufacturing resource planning information
technology.
In 1998, Lebanon made the difficult, yet strategic decision to
turn away from its agricultural roots and sell its farm division.
It was then able to focus its resources entirely on growth opportunities
in the expanding professional turf and consumer lawn and garden
markets.
The purchase of two companies that same year helped to further
diversify and enhance the corporation's abilities to meet these
goals. Penn Turf Products, maker of a unique seed establishment
mulch known as Penn Mulch®, was acquired. Lebanon
also bought the professional division of Pursell Industries. Its
ParEx® brand, formulated with IBDU®,
was added to Lebanon's stable of golf course products. Manufacturing
facilities were upgraded to provide production capabilities for
this exclusive nitrogen source. In addition, Lebanon obtained the
rights to an enhanced methylene urea technology under the brand
name METH-EX®.
Lebanon's
commitment to aggressive, new product research and development continues
to bring advancements in nitrogen technology and the creation of
new product lines that out-perform competitive brands. In 1998,
a new process called composite granulation was developed, combining
the industry's preferred nitrogen sources to form a revolutionary
homogeneous fertilizer. Lebanon's seed breeding program has also
been successful in producing a number of the world's best proprietary
seed varieties - top-rated for quality by the national Turfgrass
Evaluation Program (NTEP).
Today,
Lebanon Seaboard is a world class, single-source producer of lawn
and garden supplies, wild bird food, and professional turf and horticultural
products. Once a single plant in Lebanon County, Pennsylvania, it
now operates 6 producing locations in 3 states and employs over
300 people. Its professional division leads the field in terms of
product diversity and innovation, providing turf professionals worldwide
with products that deliver optimal results. Its retail division
is one of the nation's premium suppliers of consumer products, recognized
for its cutting edge technology, differentiated packaging and niche
marketing.
Lebanon Seaboard Corporation has prospered over half a century
in an industry constantly challenged by change, financial stress,
and strong competition. It continues to remain resilient and dedicated
to the industries which it proudly serves.
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